RENAULT 4 EVER
RENAULT 4 EVER
hands door handles participants are asked to re-design the renault 4.
the briefing is broken up in 2 main parts:
1- the look and its style:
the RENAULT 4 has been the third bestselling model in automobile history and
has become an international pop style icon. your new design project should
respect the identity of the historical R4 model, which was based on an extremely
functional and minimalistic philosophy.
the RENAULT 4, first presented in 1961, was an industrial mass-production model.
its innovative, low-cost but effective solutions embraced the entire population.
not only in france, or europe, but worldwide, as it transcended social boundaries.
before ceasing production in 1994, the R4 reached a total distribution of 8,135,424 cars
in more than 100 countries. like denim jeans which are worn the world over by all classes,
its creator and former president of renault, pierre dreyfus launched the renault 4
as 'the blue jeans car'.
people of all nations expressed feelings of sympathy to the changes in society
of the sixties, which had been catalyzed in the peace movements, and the R4 was
a favorite means of transport for those young people itching to explore the world.
this year, the R4 turns 50. this competition aims to revive the R4's spirit
therefore, somehow your re-design should resemble the look of the
historic model and most importantly: it should look great.
2- innovative design and technology for sustainable mobility:
the cleverly minimalistic R4 used the technical know-how of its time at its best.
low running costs and the ability to adapt to all types of use granted the R4 an
illustrious 31-year career. the revolutionary approach to body design allowed
several different versions, including a van, a four-wheel drive vehicle and
a cabriolet. the sturdy construction and the low maintenance strategy of the model
made it suitable also for an off-road racing championship.
how would you translate this characteristics into a contemporary model?
like its illustrious predecessor, the new generation Renault 4-ever will be a
people-centered vehicle. drawing from the heritage of the iconic original '4L', it will be a simple,
practical, reliable and affordable car offering mobility for all. crucially, as a 21st century vehicle,
it will be designed with the future in mind and according to the principles of the circular economy,
aiming at achieving a positive impact on the environment rather than simply focusing
on being slightly 'less bad'.
get more info and register here
hands door handles participants are asked to re-design the renault 4.
the briefing is broken up in 2 main parts:
1- the look and its style:
the RENAULT 4 has been the third bestselling model in automobile history and
has become an international pop style icon. your new design project should
respect the identity of the historical R4 model, which was based on an extremely
functional and minimalistic philosophy.
the RENAULT 4, first presented in 1961, was an industrial mass-production model.
its innovative, low-cost but effective solutions embraced the entire population.
not only in france, or europe, but worldwide, as it transcended social boundaries.
before ceasing production in 1994, the R4 reached a total distribution of 8,135,424 cars
in more than 100 countries. like denim jeans which are worn the world over by all classes,
its creator and former president of renault, pierre dreyfus launched the renault 4
as 'the blue jeans car'.
people of all nations expressed feelings of sympathy to the changes in society
of the sixties, which had been catalyzed in the peace movements, and the R4 was
a favorite means of transport for those young people itching to explore the world.
this year, the R4 turns 50. this competition aims to revive the R4's spirit
therefore, somehow your re-design should resemble the look of the
historic model and most importantly: it should look great.
2- innovative design and technology for sustainable mobility:
the cleverly minimalistic R4 used the technical know-how of its time at its best.
low running costs and the ability to adapt to all types of use granted the R4 an
illustrious 31-year career. the revolutionary approach to body design allowed
several different versions, including a van, a four-wheel drive vehicle and
a cabriolet. the sturdy construction and the low maintenance strategy of the model
made it suitable also for an off-road racing championship.
how would you translate this characteristics into a contemporary model?
like its illustrious predecessor, the new generation Renault 4-ever will be a
people-centered vehicle. drawing from the heritage of the iconic original '4L', it will be a simple,
practical, reliable and affordable car offering mobility for all. crucially, as a 21st century vehicle,
it will be designed with the future in mind and according to the principles of the circular economy,
aiming at achieving a positive impact on the environment rather than simply focusing
on being slightly 'less bad'.
get more info and register here
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